Branding - Logo Evolution

My logo pretty much stayed the same.  Things got tweaked over time like the position and size of the text; the colors, I originally had it purely black and white then I chose colors.  Then after printing out one time the brown color could not be distinguished as brown and appeared black.

Chroma Journey Pictures

Child
I had a child that I know well enough from when I babysat her and through summer swimming. In her journey she documented what caught her attention when she was shopping with her mother.

Student
A simple journey. Anything that caught my as from when I woke up to when I reached the art lab to do some work.

Elderly
My Aunt works so I asked to to focus on color and take eight pictures from when her work day ended to when she arrived home.

Branding - 100 thumbnails

Did a hundred thumbnails. Looking back about 50 of my thumbnails are strictly sketches of any symbol I could use. They range from different types of hats to knitting needles. However, after last class the rest of my sketches focused on my brand name, fédora.

Branding Project - Names

So far I've written down and came up with a few names for my brand. The names that speak the most are listed below but the one I'm leaning toward is the word Fedora but maybe spelling it differently or something.

Names:
Cuddle heart
Shoulders & Up
Two-face
SaU
SaA
HNC
Area 3
ID u
U Fadora
Fedora

Chroma project version 2

Critiques are always enlightening yet harsh.  Kept the same layout of length for child, student and elderly but changes txt placement. Other changes that I did to this version where changing the type used for child, changed orientation of swatches, and expanded the ending page.

Chroma Project version 1

The first version I created.  For each age (child, elderly, student) there are eight pictures with two per page.  The First page has age and short journey sentence. Also, one page detailing the word I used and the direction I went with the word.

Final Graphic Translations

Phase Two of Sketching

Above are the two rough sketches of my original black frog silhouette sketch with with modifications and two selected words

Graphic Translation Sketches

Some thumbnail sketches and rough drafts